Careers at Ossila

Ossila is a small but high-growth, high-tech business looking to continue our rapid expansion. Formed by academics from the University of Sheffield, we are now based in Attercliffe (with a second office in Leiden, Netherlands) and employ over 40 people. Our aim is to build a world-class company of significant size and stature over the next five years to help accelerate the pace of scientific discovery. We specialise in materials and equipment for fabricating and testing high-performance research devices and we pride ourselves on our high-quality products, excellent customer support, and accessible prices.

Approximately 75% of our sales are exported to over 1000 institutions in 80 countries; we have many of the world leading research institutions as customers and have won both the Institute of Physics award for innovation and a Queens Award for export.

Our primary sales channel is our website and search visibility is critical, but our direct worldwide sales and varied sales routes represent significant challenges to standard digital marketing techniques. The majority our website traffic is via organic channels, for which we have adopted a content-first strategy with a strong technical SEO foundation. We are best known for our equipment but have a large and growing catalogue of materials and are looking to invest in our marketing team to increase our market share in this area.

Job Overview

We are looking for someone experienced in SEO to join our marketing team and work alongside our E-Commerce Manager to drive the performance of the business, particularly in the materials sector.

The role will involve the following core activities:

• Analysing search queries and website traffic and looking for weaknesses and opportunities.
• Performing keyword research and helping to define strategy for products and categories.
• Optimising our large back-catalogue of products for user benefit, improved traffic, and sales.
• Optimising product pages for new materials and integrating them into the website.
• Writing meta titles and value propositions that attract searchers and create customers.
• Finding new opportunities to cross-sell and cross-link materials with other products.
• Working with in-house and external scientists on new, keyword targeted scientific content.
• Bringing new ideas to the table to help shape our strategy going forwards.

As a small and fast-growing company, we are looking for someone who can work effectively as part of a team in a busy office, but the successful candidate must also be willing to work under their own initiative and take responsibility to solve problems when required. The role will involve working closely with our in-house SEO and marketing team as well as with our customer care team, chemists, product engineers, and external collaborators.

Essential Requirements

We are looking for someone with commercial experience in SEO. Scientific knowledge and understanding would be desirable but is not required.

The ideal candidate will be highly organised, with the ability to work on several concurrent projects (independently and as part of a team) with different deadlines at the same time. Our back- catalogue is extensive so time management and prioritisation are essential.

Candidates must have the following specific traits:

• A proven track record in SEO and experience working on international B2B campaigns.
• Significant experience with Google Analytics and third-party SEO tools such as Ahrefs.
• An understanding of long-tail SEO and intent-based keyword targeting and grouping.
• An ability to render highly technical information into clear and concise value propositions.
• Strong writing skills and the ability to write inclusive content for an international audience.
• Excellent data analysis skills and enthusiasm for a data driven approach to SEO.
• A working understanding of HTML and CMS platforms such as Shopify.
• Good IT skills, especially with Excel, and ideally experience with Google Data Studio.

In addition, we are also looking for the below soft skills:

• Good attention to detail.
• Fantastic teamwork and collaboration skills.
• Excellent project management and time management skills.
• Strong desire for continuous learning and self-improvement.
• Adaptability and resourcefulness.
• Ability to approach repetitive tasks in a diligent, attentive manner.
• Highly organised and self-motivated.
• Aptitude for problem solving.
• Ability to prioritise and manage resources.

How to Apply

To apply send a CV and covering letter to recruitment@ossila.com. Candidates must be an EU national or UK work permit holder. Please note that this role requires an on-site presence. Applications will be reviewed as they are received.